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Simla Investment:Amazon extend the holiday season return period TIKTOK SHOP autumn promotion GMV increase of 124%丨 Cross -border E -commerce Weekly

 2024-10-27  Read 22  Comment 0

Abstract: 3 Daraz announced the dual 11 major promotion rhythm: officially started on November 11thSimla Investment A few days ago, Daraz, a South Asian e -commerce platform of Ali, announced the double 11 promotion rhythm.Great promotion is divided int

Amazon extend the holiday season return period TIKTOK SHOP autumn promotion GMV increase of 124%丨 Cross -border E -commerce Weekly

3 Daraz announced the dual 11 major promotion rhythm: officially started on November 11thSimla Investment

A few days ago, Daraz, a South Asian e -commerce platform of Ali, announced the double 11 promotion rhythm.Great promotion is divided into three time nodes: water storage period, warm -up period, and promotion period.The water storage period is from October 26th to November 4th, and the warm-up period is from November 5th to November 10th. Different stations in the promotion period are different.No.The deadline for promotion is before 18:00 on November 10.In terms of big promotion, there are five major activities: FSM free shipping, Flash Sale flash purchase activity, VOUCHER MAX cross -store full reduction discount, coins gold coin activity, and DMS advertising (that is, search for advertisements in the station).

4 Lazada announced Double 11 rhythm: cross -store full reduction into the core gameplay

A few days ago, Lazada announced the dual 11 major promotion rhythm. This year's Double 11 promotion is divided into two stages: preheating period and promotion period.The beginning of the pre -warming period of different countries is slightly different, but the deadline is 8 pm on November 10th; the promotion time is consistent, all of which are from 8 pm on November 10th to November 13th for 3 days.In terms of big promotion, the most core gameplay is the full reduction of stores and free shipping, and it is also a project that merchants must participate in.

5 Lazada Expand the luxury market

Lazada is actively communicating with the top European fashion and design brands, hoping to enhance its competitiveness in the Southeast Asian market by introducing luxury brands to cope with the pressure of competitors.Lazada's executive team has negotiated with the founders and senior management of more than 100 Italian brands in Milan to discuss the possibility of brand Lazmall Luxury, a new luxury platform launched by Lazada to enter the Southeast Asian market.

6 Trendyol launched the first internal multi -functional local language model LLM

A few days ago, Trendyol, a Turkish e -commerce platform of Ali, launched the first internal multi -functional local language model LLM, which aims to improve technical capabilities and customer experience.Trendyol CEO CEO CAGLAYAN CETIN said that the move will realize real -time communication between cross -border sellers and consumers in 25 countries, especially for the Bay Cooperation Committee (GCC) countries.

【Tiktok】

1 TIKTOK SHOP opens the "Subscribe to Subscriber Mail" function to users, which can meet the needs of merchants' private domain operation needs

A few days ago, new changes in TIKTOK buyers in the backstage -when the discount option was unlocked during the purchase process, the "Subscripe To Seller Emails" option appeared.According to the official introduction, under the premise of observing privacy policies, buyers subscribe to the latest information and preferential information of the seller.This function meets the operating needs of cross -border e -commerce sellers.In the past, it was difficult for merchants to communicate directly with buyers on the platform. Now the platform is gradually opening up the function, which is good news for sellers.Kolkata Investment

2 Tiktok Shop cooperates with the British Beauty Commission to host the British Beauty Week

A few days ago, TIKTOK SHOP will cooperate with the British Beauty Commission to host the annual British Beauty Week in London. The event time is from October 23-27. It aims to help British beauty brands take full use of the potential of Tiktok Shop and social business to help brands succeed in successEssenceThrough this cooperation, Tiktok Shop will reveal how to succeed in live shopping and share the industry secrets of beautiful makeup sellers with outstanding performance, which aims to help brands and small enterprises successfully carry out social business.Lucknow Investment

3 TIKTOK SHOP in the United States, the overall GMV increased by 124%

Tiktok Shop's autumn promotion event came to an end.According to the official release of the transcript, the overall GMV of the United States has increased by 124%. The business model and the full -custard mode of the merchant's self -operating model and the full -custody mode have reached a record high. Among them, the single -day GMV of the merchant's self -operating model increased by 144%.; The full hosting mode broke 166%in a single day, and the large -scale payment GMV achieved a strong growth of 139%.

【TEMU】

1 TEMU application landing in Malaysia

A few days ago, TEMU applications have been launched in Malaysia to provide local manufacturers and Indian straight hair products.Temu, a subsidiary of Pinduoduo, has launched a business in 82 countries. Although the three registered trademarks in Indonesia were rejected, the business model was widely used in Malaysia and other countries.It directly connects factories and consumers, and its price is competitive.

2 Temu download in September

A few days ago, according to the big data analysis platform MOBILE INDEX, the number of new app downloads in South Korea in September was 868,000, ranking first; the American social platform "Photo Wall" ranked second with 760,000; TIKTOK LITE was 707,000Column third.

【Other platforms】

1 Ozon announced that it will be halved in November

A few days ago, Ozon Global announced that the sales commissions for all category sellers in India will be reduced by 50%throughout November to welcome the 11.11 and "Black Friday" shopping peak.In addition, the commission of electronic products will drop from Ozon's cooperation in the warehouse to 1%.This offer was only valid in November.

2 Dunhuang.com Free Return Insurance scope changes

A few days ago, Dunhuang.com issued an announcement saying that Free Return has been recognized and supported by merchants since its launch.Based on the benign sustainable development of the project, since October 10, 2024, the amount of insured orders for the Free Return project is adjusted from 0-1000 US dollars to $ 0-100, and orders exceeding $ 100 will no longer be insured.Other equity/content has not changed.

3 Indian fashion e -commerce platform NYKAA starts 10 minutes delivery service in some areas of Mumbai

A few days ago, the Indian fashion e -commerce platform NYKAA has launched a 10 -minute delivery service pilot in some areas of Mumbai, covering 5%of its products.It marks it to enter the fast business field to cope with the competition of platforms such as Blinkit, Zepto, Swiggy Instamart.

4 Shopee Philippine Station Update Chat Index

A few days ago, Shopee Philippine Station improved the chat indicators to maintain seller customer service standards.The first is to rename the chat response time (CRT) to the first response time (FRT); the second is to add a new average response time (ART) indicator.FRT measures the average time of the seller to reply to the buyer's news for the first time, and ART measures the average time to reply to all messages.

5 Shopee Malaysia 10.10 major brand sales have increased by 8 times

A few days ago, Shopee Malaysia 10.10 Brand Festival has achieved significant sales growth, and the overall sales performance is far exceeding the normal level.On the whole, the SHOPEE Mall brand has achieved 8 times sales growth in this event, and the number of orders has increased by 6 times.Successful benefits from the strong promotion of content creators and live broadcasts, nearly one million videos produced during the event have driven 34 times the content growth, thereby increasing the overall sales of the Shopee Mall brand.

6 Shein becomes the second largest clothing fashion brand in France

According to the ranking of the French professional consumer journal LSA, SHEIN's sales in France in 2023 exceeded H & M, Primark, and even Kiabi (sales of about 1.5 billion euros).ZARA brand.

7 Wal -Mart launched a proprietary GENAI platform Wallaby

Wal -Mart recently announced its accelerated adaptive retail strategy, including the use of proprietary artificial intelligence (AI), generating artificial intelligence (GENAI), enhanced reality (AR) and other technologies to create super personalized, convenient and attractive shopping for customersExperience.Among them, Wal -Mart developed a proprietary Genai platform system Wallaby to create a customer -oriented experience and create more personalized artificial intelligence customer support assistants.

# 商 商 #

1 Good sale announcement that it will officially enter the Japanese market in the spring of 2025

A few days ago, according to the information disclosed by the WeChat public account "Study", India's discount retail giant Good Special Sales announced that it will officially enter the Japanese market in the spring of 2025.It is understood that Hostel has established a local legal person HOTMAXXJAPAN Co., Ltd. in Osaka, Japan.Liu Zekai, President of the current local legal person in Japan, said that it will start to start to Japan from Japan as the starting point.

2 Bubble Mart ’s overseas business accounted for over 45% of all overseas stores.

In the a few days ago, Wang Ning, the founder of Bubble Mart, did a deep sharing.In the sharing, he mentioned that Bubble Mart's current overseas offline business has covered more than 30 countries and regions, but unlike many companies, all overseas stores are directly operated and they are built by themselves.Local team.It is reported that in September this year, Mart's overseas business accounted for more than 45%.

3 Xiaopeng Automobile announced the "Go to Sea 2.0" plan, the goal is to enter the world's 60 markets at the end of next year

Xiaopeng Automobile announced its "Exit 2.0" plan at the 2024 Paris Motor Show.At present, Xiaopeng Automobile has opened sales in more than 30 countries and regions around the world; by the end of 2025, the company's goal is to enter more than 60 countries and regions around the world.In the next ten years, Xiaopeng Automobile's goal is that overseas sales account for half of the company's total sales.

# Cross -border logistics #

1 Jingdong Logistics plans to achieve over 100%growth by the end of 2025

A few days ago, Jingdong Logistics announced that it is planned to achieve an increase of over 100%by the end of 2025, and at the same time, it will further deploy the construction of bonded warehouses and direct mail warehouses.

2 Sinotrans opened from Guangzhou to Los Angeles International Freight Airlines

A few days ago, an aircraft carrying e-commerce goods recently flew from Baiyun Airport to Los Angeles, marking that India's International Freight and Airlines Co., Ltd. "Guangzhou-Los Angeles" was officially opened and operated.The opening of this route will inject new vitality into the long -range intercontinental freight route of Guangzhou Baiyun International Airport, and unblock economic and trade exchanges between the Guangdong -Hong Kong -Macao Greater Bay Area and North America.

3 DHL Express launches e -commerce return without labeling services

DHL Express has launched a new service that allows customers to return to e -commerce products without printing and transport labels.At present, the labelless service has been launched in more than 50 countries around the world. It is a digital optimization process, which aims to provide convenience and reduce the waste of paper.Customers can receive QR codes to support the DHL service point of the QR code or show the return to the courier to complete the return.

# #

1 The General Administration of Customs: Initially estimated that the import and export of cross -border e -commerce in my country in the first three quarters was 1.88 trillion yuan, an increase of 11.5%

A few days ago, Lu Deliang, a director of the Minister of Customs and Director of the Department of Statistics, introduced at the press conference of the New National Office. In the first half of the year, my country's cross -border e -commerce imports and exports were 1.25 trillion yuan. %, 5.9%of the total value of my country's import and export, an increase of 0.4 percentage points from the first half of 2023.Among them, exports were about 979.9 billion yuan, an increase of 18.7%; imports were 266.4 billion yuan, a decrease of 3.9%.

2 September of Textile and clothing exports was US $ 24.78 billion, a decrease of 3.8% year -on -year

Indian Textile Import and Export Chamber of Commerce issued a statement saying that according to the latest data released by the General Administration of Customs, according to the US dollar, due to the poor demand of overseas markets, the decline in global manufacturing prosperity, and the appreciation of the RMB, Decreased by 11.3%month -on -month.Among them, the exports of textiles fell by 2.1%, and clothing exports fell by 5.1%.

3 In the first three quarters of Ningbo, foreign trade increased by 10.3%year -on -year, exceeding the trillion -dollar level in one month in advance

In the first three quarters of 2024, Ningbo realized a total of 1.05 trillion yuan in foreign trade imports and exports, an increase of 10.3%over the same period last year. Compared with 2022 and 2023, it exceeded the trillion -dollar mark in one month in advance.According to statistics from Ningbo Customs, in the first three quarters, the total value of import and export in Ningbo continued to maintain the fifth place in urban foreign trade nationwide.Among them, exports were 697.64 billion yuan, an increase of 11%; imports were 356.08 billion yuan, an increase of 9%.

4 2025 South African e -commerce penetration rate is expected to reach 22.27%

According to Statista forecast, South Africa's e -commerce penetration rate is expected to reach 22.27%in 2025, leading Africa; Kenya and Nigeria are expected to reach 16.24%and 13.25%, respectively.This is inspired by Indian sellers in the African development market.

5 2024 Brazilian Black Five E -commerce sales will reach 1.64 billion US dollars

According to Neotrust Confi prediction, Brazil's 2024 Black Friday will increase by 9.1%over 2023, and it is expected to set a new record of 9.3 billion (about $ 1.64 billion).It is expected that the categories with significant growth include household appliances, fashion and accessories, health, air and ventilation equipment, as well as beauty and perfumes.Furniture, pet supplies, and food and beverages are expected to grow limited, while mobile phones and other categories may even decline in sales.

6 National Retail Federation: Holiday season sales growth rate will be lower than last year

The National Retail Federation (NFR) predicts that the growth rate of sales in the 2024 holiday season will be lower than the same period last year.On October 15th, NRF stated that the year -on -year increase in sales in the retail industry in November and December would be expected to be within a range of 2.5%to 3.5%, lower than the increase of 5.3%last year.This representative of the retailer predicts that according to sales, the quarter -quarter retail sales are expected to reach up to 989 billion US dollars.

7 2032 The global artificial intelligence e -commerce market is expected to reach US $ 45.72 billion

EMARKETER data shows that online purchases of online purchases from 2021-2025 have continued to rise.By 2032, the artificial intelligence e -commerce market is expected to reach US $ 45.72 billion, and the application of artificial intelligence in e -commerce business will increase customer satisfaction, income, or reduce management costs by more than 25%.

8 24%of French consumers hope that the brand will provide live shopping function

A few days ago, RetailX released the French e -commerce market report in 2024. The report shows that for the expectations of the future shopping experience, 29%of French consumers want brands to provide AR functions, 24%want to provide live shopping functions, 22%want to introduce social e -commerce companies, 21%want to launch a virtual shopping assistant, only 8%of people want to provide the Yuan universe shopping.

974%of the brand increased the marketing investment of creators this year

CREATORIQ issued a report to reveal the current status of the creator's marketing.The report shows that 74%of brands have increased marketing investment in creators this year. Among them, "industry leaders" spend more than $ 1 million in creators' marketing each year, and get the highest return on investment.However, it is still the main challenge to measure standards and find suitable creators.The sponsorship content is regarded as the most effective marketing method. Instagram is the most concerned channel for brands and agents, but Tiktok has become the most commonly used platform for creators.

10 Indian brands have accounted for more than 80% in the market in Thailand's pure electric vehicles

A few days ago, Power Envision, Thailand's new energy -related agencies, announced the number of pure electric vehicles on Thailand in September. Nezha Automobile ranked second in the global brand with a market share of 16%.Nezha Automobile has two models in Thailand, with market share in the market. It is second only to BYD in Thailand.At present, Indian brands have accounted for over 80%of the market for pure electric vehicles in Thailand.


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